Pete Martin

I’m Pete Martin, an experienced photographer, writer and editor with hands-on experience creating award-winning, high-engagement print and online packages.

I have a proven track record of developing, planning and producing magazines, newspapers and specialty publications for web and print. I’ve done it all, from content budgets and writing to photography and design. As a photographer, I have photographed more than 100 weddings, done headshots for major companies, and regularly shoot for local and regional magazines and newspapers.

I’m a skillful, articulate leader with experience managing multi-functional teams of journalists, promoting communication, providing motivation and maximizing efficiency across multiple projects.

In my role as custom publications editor at The Greenville News, I was responsible for the day-to-day operations of the Custom Publications Department, which produces the newspaper’s non-daily content. My responsibilities included leading a team of writers, photographers and designers as well as other managerial duties: employee evaluations, training, scheduling, freelance coordination, project management, print coordination and content budgeting.

Website updates and analysis were part of my daily routine. I also wrote a weekly wine-centric column for The Greenville News, designed pages for Upstate Parent magazine, shot photos and video, and edited copy for multiple publications. I also have designed a number of small-business websites.

Recent projects

 

WRITING: The old and new of pét-nat

In a world where people often equate sparkling wine with Champagne or prosecco, it’s tempting to call pét-nat new (after all, it’s just now showing up on restaurant menus and in wine shops here).

But pétillant naturel, or pét-nat for short, isn’t new at all. In fact, it is made with an ancient technique called méthode ancestrale that far predates the way most sparkling wines are made today. 

DESIGN: College of Science 2019 College Profile magazine

The Clemson University College of Science 2019 College Profile is a magazine that recaps the achievements of the College of Science during the last year. The magazine was published in August 2019. It was commercially printed as well as made available online. I led the design and layout of this product, and also shot many of the photographs (including the cover image, which was used by other media worldwide) that it included.

DESIGN: Viewbook

The Clemson University College of Science Viewbook is a recent example of my publication-management, editing and design skills. This 28-page piece features high-quality printing using a combination of process and spot inks as well as aqueous and spot-UV coatings to deliver our message in an elegant, classy manner.

I worked with the Clemson student services director to develop this piece and coordinate content creation. Many of the photos in this book were purpose-shot for this project, either by me or by a freelance photographer with whom I worked closely. 

Separately, I also created a complementary graduate viewbook. Both may be viewed online.

DESIGN: Book

Another recent project was a hardcover book, "Eclipse Over Clemson: The Day Tigertown Will Never Forget." More than a dozen of my photos from this amazing day appear in this book, and I also had the privilege of designing the cover. You can find out more about this book, and purchase a copy for yourself, at Amazon. If you’re unfamiliar with this event, the book’s editor, Jim Melvin, sums it up nicely:

The Aug. 21, 2017, total solar eclipse was a once-in-a-lifetime experience attended by more than 50,000 people. A team of writers and photographers chronicled this rare celestial event. This high-quality, keepsake book contains a poem by renowned Southern author Ron Rash, essays from a variety of Clemson University experts, and dozens of full-page color photos of the eclipse, the event and the people in attendance.

So, now you know a little about me. Want to find out more? I’ve created this site to make it easy to view examples of my work, and in the process, learn more about my talents and skills.

Need Macintosh or IT assistance?

If you are looking for Apple Macintosh/IT integration support in Greenville, Spartanburg or Anderson, please visit TechGraphics.